Broadly speaking there are two ways of investing money - actively and passively.
Active management advocates that fund managers are able to consistently pick undervalued investments, taking advantage of the old adage “buy low and sell high.”
Passive fund management argues that after costs, an active fund is not able to
consistently out-perform the market and that markets are, for all intents and purposes, “efficient.”
Cavendish believe in capturing the optimum return for the lowest possible cost to the client through the use of an intelligent passive approach to investment.